For those unfamiliar with Gary’s work, he is a pioneer and leader in the social media space, and his previous book, “Crush It”, was on the New York Times and Wall Street Journal best seller list. Last year, when my office was featured in TechCrunch for our social media efforts, Gary contacted us to discuss how we were using social media to raise awareness of our office. Based on those conversations, he asked us to participate in his new book – which is now hitting the book stores.
Here’s a brief summary of the book from Gary: “The world of business is coming full circle. The rise of the Internet and the empowerment of the common consumer has created a fundamental shift in how businesses are expected to behave. To take advantage of this opportunity, businesses will need to look backwards and scale the caring their grandparents’ businesses exhibited towards their customers or watch their competition pass them by.”
The reviews are already starting to trickle in, and they’re great; “An Indispensable Guide to the New Economy”, “THE Book to Read” and “Direction Changing Moment”.