Technology & Business

The Thank You Economy

March 9, 2011

Today, Gary Vaynerchuk’s new book, “The Thank You Economy” is being released  – and Chapter 12 is devoted to our San Francisco dental practice!  We are humbled and excited to be included. For those unfamiliar with Gary’s work, he is a pioneer and leader in the social media space, and his previous book, “Crush It”, was on […]

Nominated Best Cosmetic Dentist!

December 4, 2010

Best of the Bay, a San Francisco Bay Area television show (seen on local NBC affiliate station, KRON Chanel 4) that spotlights local businesses, just nominated me as the Best Cosmetic Dentist in San Francisco. Well, more precisely, I am the nominee for the following neighborhoods: financial district, SOMA, Marina and Pacific Heights. First of […]

Chamillionaire and the State of Social Currency

August 2, 2010

On Friday, July 30th, I was fortunate to be on a panel with other SMBs at the Social Currency CrunchUp, sponsored by TechCrunch. As a San Francisco dentist, a local-centric business (as compared to some other national brands also on the panel), I hope that our perspective was helpful for local businesses looking to capitalize […]

The Golden Age of Advertising?

July 29, 2010

Groupon today announced deal personalization. Simply put, this is HUGE. It was not long ago that companies relied heavily on expensive and marginally-effective print and yellow page ads, among other archaic marketing channels.  Along came Google Adwords (i.e., pay-per-click “PPC” ads) and allowed advertisers and users to help find each other through keyword and geo-targeting. Adwords […]

Irena Vaksman DDS on TechCrunch

July 17, 2010

After lots of hard work by our whole team – both on and offline, the buzz about our social media campaigns is starting to really heat up! Last week, after a visit to our office, Loic Le Meur, uber-blogger and entrepreneur, posted some interesting comments about our social strategy, to which we responded. Now, TechCrunch […]