Month: July 2010

Groupon today announced deal personalization. Simply put, this is HUGE. It was not long ago that companies relied heavily on expensive and marginally-effective print and yellow page ads, among other archaic marketing channels.  Along came Google Adwords (i.e., pay-per-click “PPC” ads) and allowed advertisers and users to help find each other through keyword and geo-targeting. Adwords […]

After lots of hard work by our whole team – both on and offline, the buzz about our social media campaigns is starting to really heat up! Last week, after a visit to our office, Loic Le Meur, uber-blogger and entrepreneur, posted some interesting comments about our social strategy, to which we responded. Now, TechCrunch […]

We’ve received a lot questions about our social media strategy since Loic Le Meur’s recent visit to our San Francisco dental office, which he followed up with his thought-provoking post, “Does my dentist really need a Facebook fan page, YouTube channel and a Twitter account?”. Let me first introduce myself. I’m Robert Vaksman; Dr. Irena Vaksman’s […]

First, some background: Loic Le Meur is the founder of Seesmic, an awesome twitter client.  Loic also co-founded (with his wife, Geraldine) LeWeb, which is the…”largest and most important Internet and technology conference in Europe and is becoming a must attend event” (so says Michael Arrington, the founder of TechCrunch; a preeminent tech blog). After […]